Monthly Archives: December 2005

A partnership with Apple

I have had a few discussions recently about the chances that Apple really will develop, or help us develop, an iPage or iTales.

Wouldn’t a partnership be great! But, I am not holding my breath. Steve goes after things that irritate him personally and makes them better or replaces them. I am not sure if the “paper book” in its current form is going to irritate him enough to get him interested in doing something better.

Maybe a paper mill will cut all the trees within 200 miles of Steve’s house.

Also many of the sweet spot 18-34 year olds are reading blogs on their laptop, do not care about the damage a backlit screen is doing to their eyes (yet), and have never known the joy of curling up with a good book on a rainy day. I am not saying there is no money in the iPage idea, just that there is probably not as much as with the iPod.

Even if Apple decides to help us move to a paper-less world, it is in our best interest, as publisher’s, to be leading the discussion. Leading is tough, but rewarding. Dragging our feet and fighting in court will cost us money and make us the enemy of our customers, like our dear friends in the music industry.

Publishers are readers. Readers are smart. We can make this transition, and do it better. Right?

iTales (an iTunes for books)

Another fictional product brought to you by the Dreamer. Last post I wrote about one of the gadgets that I have been dreaming about for many, many years. Now for the service that would make the gadget work.

iTales

Built for the iPage

Compatible with existing readers, PDA’s, iPod’s, TV’s and other devices capable of displaying images or text

Works with both rights-protected intellectual property and public domain media

With rights-protected intellectual property:

Client runs on computer and will output to any device that is not able to then copy to other devices

Each time an output is made information on the receiving device is sent back to the service

Will output up to five times

Customer service can reset counter in the case of technical difficulties

With public domain media:

Client runs on computer and will output to any device

Mirrors or provides access to Google Print, Project Gutenberg, News services, blogs and websites

Will output unlimited times

Usability

The list of titles in a user’s library is viewable online with a password. Any public domain media can be downloaded to any computer without installing the client. To access rights-protected intellectual property on another machine the content on the first machine must be disabled. It will then be available to the client on the second machine.

Security

Kim Cameron and many others are working towards a new way to validate a user’s (and a machine’s) identity that works better than passwords and is easier to use. I have a few other ideas I will discuss in another post. For now, I will say, I am confident that we now have the technology to make it easy to use rights-protected intellectual property without making it easy to break the law. It has always been possible to photocopy a book, it is just not easy. iTales will not be pirate-proof, just pirate-resistant.

Share-ability

One “feature” of books is the ability to give your book to a friend. iTales unlike many other attempts at an electronic solution will keep this very valuable feature. iTales allows a rights-protected intellectual property to be deactivated in one client, donated or resold to someone else and then re-output. This of course can only be done five times. Also, the $20 iPage could easily be passed on to someone else.

Compatibility

iTunes is a neat idea that makes things really simple, but iTales will be even better. A proprietary format that ties a product and service together makes things very easy for early adopters … for a while. If the iPod and iTunes had not been so easy to use they would not have the near monopoly that they currently have. Unfortunately many companies are working on incompatible devices and services. I love Apple. The products they make are nearly perfect. Actually they are too good. In the pursuit of perfection they left everyone else behind. For better or worse, there are many other MP3 players and services. And iPod and iTunes do not work well with them. This is not a deal breaker, but kind of takes away some of the easy in a family that is determined to use as many different kinds of toys as possible. iTales will work across platforms with many different devices.

Release Date

iTales will be released in two stages. By summer the beta should be available with thousands of public domain books. By the end of the year Version 1 will allow access to all web published content, like Google Print, Project Gutenberg, and blogs. It will also work with most password protected content like online academic journals and subscription based online media.

Version 2 will handle the digital rights management (DRM) for rights-protected intellectual property. Programming should be complete early in 2007 but this time frame is dependant on the DRM work of Microsoft, Apple, and the Linux community. It is not clear at this point whether Linux will be able to handle DRM, or if the Linux community would even want access to rights-protected intellectual property on these terms. The source code for iTales would almost have to be proprietary, at least at the core.

Disclaimer: This is the personal opinion of one employee. If you make any investment decisions based on this blog, you are crazy. All product specifications, prices and dates are merely what I would like to see and do not reflect anything remotely resembling actual plans. This is all based on publicly available information. If you want to pretend that you have access to inside information that is between you, God, and the FCC. I am just a dreamer, who thinks he is seeing one of his dreams come true.

The iPage (an ebook reader, only better)

“The book will never be replaced! The user interface is perfect. The price is right. Why would you even want to change?”

Um… because we can!

Think of it! One average size book, that could provide a speed reader enough content to last a for a full two-week vacation. One smallish text-book that contains all of the books needed for the year plus class notes. It could make backpacks and briefcases obsolete. The same book could have a library of reference material instantly available. And best of all, the text would be readable.

Key Features:

  • 2 year battery life**
  • Front-lit screen (like a book, not back-lit like a computer)
  • Extremely durable
  • Water-resistant
  • Customizable type size
  • Optional USB input from keyboard, stylus, remote, etc.
  • Optional USB storage from thumb drives, external hard drives, etc.
  • Optional USB output to additional pages*, or other devices
  • Easy sharing of content (with customizable DRM to protect authors)
  • Highlight text and write notes in margin*
  • Optional full color*
  • Unfolds as two flexible pages with controls and connectivity built into the spine
  • Insert additional pages with persistent memory*

* Only available in some models

** Based on average use estimates for the iPage Reader model. Front-lit screens consume much less energy than the traditional back-lit LCD screens.

Content purchasing options:

  • Virtually all published books available through the internet and in bookstores
  • Browse covers, table of contents, author bio, summary, and a few pages of the book
  • Search for any word and see surrounding context
  • Most books under $10.

Models

iPage Mini Reader

Black-and-white, 5” X 7”, two USB ports, roll-able

Retail: $19.99

iPage Reader

Black-and-white, 8 X 10”, two USB ports, roll-able, wireless optional

Retail: $39.99

iPage Color Reader

Full-color, 8 X 10”, two USB ports, wireless optional

Retail: $49.99

iPage Writer

Black-and-white, 8 X 10”, four USB ports, fire-wire port, stylus, support for additional pages, wireless connectivity

Retail: $149.99

iPage Color Writer

Full-color, 8 X 10”, four USB ports, fire-wire port, stylus, support for additional pages, wireless connectivity

Retail: $199.99

***** Coming Summer of 2006 ***** ………….. I hope.

Now that your mouth is watering (or is that your eyes?), I have a confession to make. I have not built a prototype yet. But, wouldn’t it be great! The technology is there. My CEO is interested. All we have to do is GO.

I have been dreaming about this since I was a kid and I have been researching the various technologies for years. And in the last year several pieces have come together. The last piece will not be available for about six months, but when it is, all media forms will be able to take a giant leap forward. My question is, will existing companies (like mine) embrace these changes or slowly fade into history.

And of course we will have to change the name. It sounds too much like iPod. Apple would never let us use the name, unless we could partner with them. Hey, that is a really neat idea. Actually, I had hoped that Apple would do this, but it would neat if we could do it ourselves. And we just might.

Disclaimer: This is the personal opinion of one employee. If you make any investment decisions based on this blog, you are crazy. All product specifications, prices and dates are merely what I would like to see and do not reflect anything remotely resembling actual plans. This is all based on publicly available information. If you want to pretend that you have access to inside information that is between you, God, and the FCC. I am just a dreamer, who thinks he is seeing one of his dreams come true.