Wow! This has got to be the best advertisement I have ever seen!
Growing up in a family that despised advertisement, I never even noticed them until recently. Over the years my career has lead me deeper and deeper into sales and marketing. Now that I am designing my own ads, I look at advertising differently.
I realize now that if someone does not sell then nobody eats. It is just a matter of selling quality products that people actually need or can make good use of.
Most ads make their appeal based on gluttony, sex, pride, revenge, or other strong but unhealthy desires. Even if the root desire is for a legitimate need like food, they offer things that won’t satisfy for long, if at all. They are offering pain-killers for a heart-attack.
I prefer selling life-saving electronics and high quality services for small businesses – things people really need. They are harder to sell because people rarely realize how bad they need them, but it is worth the effort.
The challenge then is to sell something that people need but don’t want without resorting to linking it to something they want but don’t need.
This ad is remarkable for featuring ideals such as compassion and endurance instead of cravings, and as a bonus, it does it without being cheesy.