Luke Gedeon

Yesterday, I covered some of the benefits of repetition. Today let’s apply that to a topic near and dear to my heart, and hopefully to your’s too.

So why am I even talking about this?

Well, on the web, it is easy to tell whether something has already been written. Go to your favorite search engine and type in any topic and you will find that everything you could say about the topic has already been said. I am sure what I am typing right now has been typed many times before. So why am I typing it again?

Sometimes seeing something written a different way helps. What is unique about this particular post is not the concept. It is the words that I choose and the way I am presenting the information. Often I will see the same information on ten different sites and only one of them is written in a way that makes sense to me. After “getting it” I can go back and look at the other pages and they will make sense even though they did not the first time. Different explanations connect with different people. If this does not make sense, try reading someone else’s explanation.

Reading something a second time helps the idea stick. Sometimes it really is just a matter of repetition. If you are reading my blog on a regular basis (you are, right?) you are going to read stuff you have read elsewhere, but if I am doing my job correctly, that redundancy is going to be things that are worth reading over and over again until it sticks. (Wow, that is huge responsibility on my part, huh?)

[[pull]]Zero original content. One of the best posts on my blog![[/pull]]Repeating reaches readers that do not read other blogs. I would be very surprised if anyone in the world has even close to the same reading list as me. Just because I have read it online does not mean that any of my readers ever will. If it is something they should hear about, I should pass it along.

This is tough for me but I am learning. I posted a link to a really cool updater for WordPress a few months back. I posted it for one person, but it is one of my most commented posts because of people saying thanks for a link to a helpful tool! Zero original content = one of the best posts on my blog! And that leads to one last thing.

Repeating things that are useful helps the good rise to the top. Most search engines decide, in part, what sites to move to the top of the results based on how many other sites link to it. If enough people link to the right answer, that answer will rise to the top of the search results, making the right answer easier to find.

So do me a favor. Will ya?

Write a post. Tell your readers everything you have learned about China from my site, and link to this post so it will rise to the top. I will return the favor. Right now I really need your help with this special group write project.

Between now and June 6th, we have a chance to win part of a $3000 prize from Zemanta. They did not say exactly how they are going to split the prize, but winning this will make a big difference for advocates of change in China.

This will also help call attention to the work of Caring for China.

Please post about Caring for China and Zemanta’s Blog for a Cause Group Write Project today. If you wait until tomorrow you will forget. Please do it now.

Oh, click here for more information.

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